Hi there! I’m Shelby (but everyone calls me Bee).

I’m a senior copywriter and brand voice lead with 16+ years of experience helping brands tell stories people actually want to read and be part of.

I specialize in shaping brand voices, developing headline-driven campaigns, and creating integrated storytelling across advertising, email, digital, video, blog, and experiential touchpoints. My work lives at the intersection of creativity and strategy, where big ideas meet real audiences.

At heart, I’m a storyteller. I love crafting narratives that make people feel something. The stories I tell are the kind that stick, build trust, and turn moments into memories. Whether it’s a campaign manifesto, a punchy headline, a cinematic video script, or a long-form brand story, my goal is always the same: create work that moves people.

Over the years, I’ve collaborated with hundreds of entrepreneurs and businesses, leading brand voice development and campaign creative across lifestyle, wellness, technology, education, and culture. My portfolio includes work for brands like ClickUp, Yelp, Living Cozy, BetterHelp, Branch Furniture, TerraPass, and more.

I believe the best brands don’t just show up online — they show up with clarity, personality, and heart. They build experiences people want to be part of. That’s the kind of work I love creating.

If you’re building something meaningful and want a voice that feels authentic, inspiring, and unmistakably human, you’re in the right place.